I was trained to be an “Accountable” Account Executive. Besides the basic understanding of agency processes and project management, a very distinct and important attribute was instilled in me as well – a very real sense of accountability. Above all else, I, as an account executive, was and am responsible for absolutely everything. From the creative itself to the effectiveness of that creative, to client perceptions and to the agency’s success. At first glance this may seem misleading – but when you think about it, it isn’t. You would think after all, I as an AE am not producing the creative, I can’t control what a client thinks and I don’t run the agency. But, then again, I do.
As an AE, I am responsible for the creative because my job is to understand my client’s business challenges, to interpret and communicate that challenge to the creative team via creative strategies and conferences, and to inform the final creative product. I own the relationship with the client and therefore am really the only the person in the agency who can influence and control the client’s perceptions of the work, the agency and help interpret the results. Finally, I as an AE, am accountable for the client’s budgets, therefore the agency’s profitability and thus, am accountable to each and every one of the agency’s employees. I guess that’s why they called this job “Account” Service. What do you think?
Steve is a seasoned Brand Strategist and serves a strategic advisory role for many existing agency accounts at Davis Advertising, located in Worcester, MA. From market research, to brand positioning and account planning, he’s recently completed naming projects for Cornerstone Bank and Coastal Heritage Bank, brand positioning projects for Service Credit Union, the Yesway Convenience Store chain and the Wayback Burgers franchise.
Over the past 13 years at Davis Advertising, he was the Account Supervisor on the Charter Communications account – a Fortune 500 company, and has worked on a wide array of brands from the higher education, franchising, business-to-business, telecommunications, healthcare, financial and retail categories.
Having worked at RDW Group and Donovan Group Integrated Marketing, he has an extensive background in marketing, branding, advertising, public relations, and media. While there he managed such notable accounts as Fallon Community Health Plan, UMass Memorial Healthcare, HealthAlliance, HarborONE Bank (formerly Brockton Credit Union/HarborONE Credit Union), Markem, Stratus Computer and Simplex Manufacturing.
Steve holds a Bachelor’s Degree with Individual Concentration in Advertising/PR from the University of Massachusetts at Amherst.