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Chrome to begin blocking "disruptive" ads

Home Forums MarTech Chrome to begin blocking "disruptive" ads

This topic contains 0 replies, has 1 voice, and was last updated by Mark Cahill Mark Cahill 1 year, 3 months ago.

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    Mark Cahill
    Mark Cahill
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    https://qz.com/1207711/google-chromes-ad-blocker-heres-what-you-need-to-know/

    Google Chrome is now blocking ads by default that they consider “disruptive”. This includes pop ups, autoplay video/audio, as well as large ads that stay on screen even when you scroll down.

    Personally, it *really* bothers me that Google is controlling both ends to a large degree. Adsense is consuming a giant hunk of online ad revenue, and now they’re the arbiter of what is a “good” and “bad” ad. Even a 8yo knows that playing “Calvin Ball” at that level is bad for both advertising and for media business. Especially when Google gets to be the final arbiter on both sides…

    Thoughts?

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