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Chrome to begin blocking "disruptive" ads

Home Forums MarTech Chrome to begin blocking "disruptive" ads

This topic contains 0 replies, has 1 voice, and was last updated by Mark Cahill Mark Cahill 3 years, 6 months ago.

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    Mark Cahill
    Mark Cahill

    Google Chrome is now blocking ads by default that they consider “disruptive”. This includes pop ups, autoplay video/audio, as well as large ads that stay on screen even when you scroll down.

    Personally, it *really* bothers me that Google is controlling both ends to a large degree. Adsense is consuming a giant hunk of online ad revenue, and now they’re the arbiter of what is a “good” and “bad” ad. Even a 8yo knows that playing “Calvin Ball” at that level is bad for both advertising and for media business. Especially when Google gets to be the final arbiter on both sides…


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