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Interesting Deck on Ad Fraud…

Home Forums MarTech Interesting Deck on Ad Fraud…

This topic contains 0 replies, has 1 voice, and was last updated by Mark Cahill Mark Cahill 3 years, 6 months ago.

  • Author
  • #464
    Mark Cahill
    Mark Cahill

    This just blows me away. I know ad fraud is rampant online, but this outpaces even my bleary eyed take on the subject.

    What I get out of it:

    1. If it sounds too good, it is too good.
    2. Rely on your own analytics, not the ad network numbers.
    3. Traffic between 11pm and 4am is junk.
    4. Action oriented campaigns make the difference. Gross tonnage of traffic is worthless.
    5. If you didn’t reach for a bottle of Tums or a snifter of scotch, you didn’t read this carefully enough.

    Okay, what are your thoughts?

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