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I Love Problems

It’s true.  I like problems because I’m the kind of guy who will inevitably find either someone with a solution, or who will roll up his sleeves and find or make a solution himself.

That’s the real thing I like about MarTech as well.  At it’s core, it’s got to be a solution to a problem you’ve got, otherwise it’s worthless.  When I’m working with my team, I’m inevitably asking them “but what problem does this solve?”

You would be shocked how many times there’s no good answer to that question.

A few years ago I worked with an incredibly talented engineer who had a knack for identifying new technology and committing to it.  He’d build a new functionality for one of our systems, then flit off to the next great thing, often leaving the company with a crucial function built on technology that had hit a dead end.  Meanwhile he’d be pitching the CTO on some new tech for some other system that likely didn’t need it.

The problem was, everyone got caught up in his enthusiasm. They asked “can we” instead of “should we” and in the end, we rebuilt/replaced virtually everything the guy had built much sooner than we should have, because it was obsolete and un-maintainable.

He cost us a fortune over the couple years I knew him.

So let’s remember to ask the right questions before we commit to the flavor of the month in tech:

  • What problem will it solve?
  • Is that really a problem we need to solve?
  • Is there a better way?
  • Will I hate myself in the morning for this decision?

Think about it…

Mark has built an impressive career engineering, managing and owning high volume websites, content management and eCommerce sites.

As Director of Software Development at Lycos Inc. he managed all Domain Sales and ran the WebPub development team, which managed and,two of the top online publishing platforms in the world. {Prior to that he was  Senior Engineer for Afternic, an online multiple listing service for domain names, which was later sold to Godaddy for serious cash.

He has also worked as Senior Developer for Premium Websites  at NameMedia, Inc., and was previously the Corporate Webmaster for Atex, the primary supplier of software systems for the Newspaper Industry, and been in charge of Technology for Lenovo’s Online Marketing Department.

At NameMedia he built premium websites like,,, and more using WordPress as a content management and social networking platform.

He has previously written for the Worcester Telegram and Gazette, and in 2014 published his first novel, Blue Ice.

He started out on the net  in 1995 with Reel-Time, The Internet Journal of Saltwater Flyfishing, which he ran as Managing Editor, which was a combination of Lead/Only Developer and Lead/Only Editor.

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